Led all visual design and creative direction for Stears through a major B2B pivot. From daily editorial illustrations to comprehensive report systems, web development, and video production—I handled the full spectrum of design needs across product, marketing, and editorial for 2 years.
My work spanned editorial design systems for client reports, website redesign and Webflow development, daily article illustrations, data visualization oversight, video production (shooting, editing, motion graphics), and marketing materials for conferences and events. I collaborated closely with product, marketing, data, and sales teams to create a consistent visual language across all company touchpoints.
Redesigned and developed stears.co in Webflow, creating a modern platform to showcase African business intelligence data
Designed and built open data pages, making African economic data freely accessible
Designed comprehensive editorial system for client reports covering African markets, private equity, and MSME sectors
Developed editorial template systems with integrated data visualization for client reports
Created daily editorial illustrations translating complex African business stories into compelling visual narratives
Designed internal communications and engagement campaigns for company culture initiatives
Produced motion graphics for social media promoting the Lagos ferry route data feature
Shot, edited, and created motion graphics for company announcements including the B2B pivot and product launches
Designed data visualization takeaway cards highlighting key insights for social media distribution
Created branded merchandise and marketing materials for company events and conferences