Contract design work for Spotify's Urbanity campaign, celebrating African superstars through vibrant illustration and bold visual storytelling. The campaign aimed to showcase the unique energy of African artists and their curated playlists through a striking visual identity.
Created illustrated portraits of prominent African artists, applying the visual system across billboards, social media, and digital touchpoints. The work blended contemporary illustration techniques with bold color palettes to capture the dynamism of the African music scene.
Illustrated portraits of African artists for the Urbanity campaign
Campaign visuals applied across billboards and outdoor advertising
Social media applications showcasing the vibrant visual identity
Animated treatments for digital platforms
Illustrated portraits capturing the energy and personality of African artists
Campaign identity system and visual language