Brand identity design for SOM-NUM, a Canadian mattress company redefining the sleep experience through comfort, playfulness, and wellness. The challenge was to create a visual identity that communicated premium quality and restful luxury while standing out in a category that often feels generic and clinical.
Developed a distinctive stacked logo where the 'O' subtly references mattress iconography, creating instant brand recognition. The visual system balances sophistication with approachability—calming color palettes evoke serenity while playful brand applications bring warmth to a typically sterile category. Extended the identity across packaging, social media, marketing materials, and retail touchpoints
