Brand design and creative direction for Ejoya's Class of '22, an annual musical collaboration album that curates and produces emerging artists from around the world. Think of it as the Met Gala for music: each year brings a new theme, a new roster of talent, and a fresh visual identity. For 2022, the theme was 'yearbook' celebrating the graduating class of artists breaking into the global music scene.
Led the visual rollout from concept to execution, designing the album cover and extending the yearbook concept across social media assets, merchandise, gift packages, and billboard advertising. Working within Ejoya's established brand guidelines, I created a cohesive visual system that felt both nostalgic and contemporary—honoring the tradition of yearbooks while positioning these artists as the future of music.
