Visual campaign design for the Ministry of Information and Communication in Djibouti, promoting transparency, accountability, and civic responsibility. The campaign aimed to encourage citizens to engage with government processes and embody upstanding civic behaviors across the nation.
Created campaign materials that balanced governmental authority with approachability—making civic engagement feel accessible rather than intimidating. Integrated French language typography and messaging throughout the visual system, navigating the unique challenge of designing for a bilingual, multicultural audience. Developed a visual language that could work across multiple touchpoints and resonate with diverse audiences throughout Djibouti.
